Amazon Fire TV now hits you with ads before the screensaver kicks in

What you need to know

  • Amazon is shifting from full-screen startup ads to static ads before the screensaver on Fire TV.
  • These new ads last 30 seconds to a minute and are part of the “Ambient Experience” feature.
  • Currently, this seems to be targeting US users with Fire TV models from 2016 onwards.

After easing up on Fire TV full-screen video ads that played when the device starts up, Amazon is now pushing a new ad method using your screensaver.

Cord Cutter News reports that Fire TV devices now show static ads before the screensaver starts. These ads apparently run for 30 seconds to a minute, as per the report.

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