“We missed the mark with this video, and we’re sorry” — Apple apologizes for controversial ‘Crush!’ iPad Pro M4 ad, and will pull its intended TV spots too

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To show how much stuff it managed to fit into the brand-new and unbelievably slim iPad Pro M4, Apple managed to create an ad that lit the internet on fire. 

The ad, dubbed ‘Crush!’ was a part of Apple’s Let Loose launch event, and saw all kinds of creative tools like instruments, art materials, and books getting mashed by an enormous hydraulic press.

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